Brandon Cullen’s Blueprint: Building a National Fitness Brand for High Performance

In this powerhouse episode of Coach’s Corner, we sit down with Brandon Cullen, CEO and co-founder of MADabolic. From pro hockey roots to building a national boutique fitness brand, Brandon shares how he went from the rink to the boardroom. We unpack:

●     Why movement trumps macros.
 
 

●     How Metabolic attracts high-achievers and keeps it exclusive by design.
 

●     The challenge of scaling without sacrificing culture.
 
 

●     His refreshing take on leadership, fatherhood, and creating routines that last.
 
 

●     Why the fitness industry is noisy—and what you need to focus on to stay consistent.
 
 

Whether you're a coach, entrepreneur, or simply someone who wants to move better and lead stronger, this one’s packed with value.